Sales Scripts

Crafted dialogues that help you connect and close deals smoothly.

Engage

Open conversations that grab attention and build trust from the first word.

Close

Persuasive endings that turn interest into committed customers every time.

📞 TREDWAY MARKETING — SALES CALL SCRIPT

Goal:
Confirm fit → relieve pressure → recommend the right package → close cleanly

1️⃣ OPENING (SET THE TONE – 1 MIN)

“Hey ___, I’m glad we could connect.
Before we dive in, I just want to make sure this is useful for you.
If it looks like we’re a good fit, I’ll walk you through what we recommend.
If not, I’ll tell you that too. Sound good?”

(This instantly lowers defenses.)

2️⃣ DISCOVERY (FIND THE REAL PAIN – 5 MIN)

Ask only what matters.

Core Questions:

• “What made you reach out?”

• “How are you handling marketing right now?”

• “What’s been frustrating about it?”

• “How much time do you spend on marketing in a normal week?”

Anchor Question (Important):

“If marketing was completely handled for you, what would that free you up to focus on?”

Let them talk.
You’re listening for time, overwhelm, inconsistency.

3️⃣ REFRAME (POSITION YOUR VALUE – 1–2 MIN)

“That’s actually really common.
Most owners we work with know marketing matters — they just don’t have the time to manage it consistently.”

“Our job is simple:
We handle your social media and ads so you don’t have to, and we focus on bringing in real customers — not just posts and likes.”

(This ties directly to your Core DNA.)

4️⃣ QUALIFY (PROTECT YOUR TIME – 2 MIN)

“Just so I’m respectful of your time — are you looking for someone to fully handle this, or are you still wanting to be hands-on?”

If they say hands-on → you may not be a fit.

“We’re best for owners who want this off their plate.”

5️⃣ RECOMMEND THE PACKAGE (CONFIDENTLY)

Default Recommendation = Growth

“Based on what you’ve told me, I’d recommend our Growth package.”

Then explain only what matters:

“That includes consistent social posting, paid ads, lead-focused campaigns, and monthly check-ins so everything stays on track.”

“It’s $750 per month, with a one-time setup of $750 to get everything built and launched correctly.”

(Pause. Let it land.)

6️⃣ HANDLE COMMON OBJECTIONS (CALMLY)

💬 “That’s more than I expected”

“Totally fair.
Most clients feel that way at first — until they compare it to the time and lost leads from trying to manage it themselves.”

💬 “Can we start smaller?”

“Absolutely.
The Foundation package is $500 per month and focuses on consistency.
Most clients move to Growth once they want lead generation.”

💬 “How fast will I see results?”

“Marketing isn’t overnight, but most clients start seeing traction in the first 30–60 days once campaigns are optimized.”

7️⃣ CLOSE (NO PRESSURE)

“Does this feel like something that would help you right now?”

If yes:

“Great. The next step is simple — we’ll get you onboarded and schedule your setup.”

If hesitant:

“What’s the biggest question holding you back?”

8️⃣ NEXT STEPS (CLEAR & SIMPLE)

“We’ll send a short agreement, collect the setup fee, and get everything live.
You won’t need to manage anything — we handle it.”

“Once we’re live, you’ll get clear updates and monthly check-ins.”

🎯 QUICK CLOSE VARIATION (WHEN THEY’RE READY)

“Would you like to start with Growth or Foundation?”

(This assumes the sale and simplifies the decision.)

This sales script helped me connect with clients more naturally and close deals faster than ever before.

Amy K

★★★★★

FAQs

How do I start?

Begin by understanding your customer's needs and tailoring your script accordingly.

Can I customize scripts?

Absolutely, our scripts are designed to be flexible so you can adjust them to fit your style.

What if I face objections?

We include strategies within the script to handle common objections smoothly and keep the conversation moving forward.

Scripts focus on building trust and clear communication.

How long are scripts?

Is training included?

Yes, we provide guidance to help you confidently use the scripts in real situations.

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